Dolls Kill is an feminine-presented alternative clothing brand Their brand is self-proclaimed created for an audience that identifies with “counterculture.”
How can we enhance the user experience of the landing page when launching a new clothing collection to drive higher conversion rates and increase user engagement on the website?
UX/UI DESIGNER - 8 WEEKS - ADOBE CREATIVE SUITE, FIGMA + GOOGLE FORMS
Dolls Kill is an feminine-presented alternative clothing brand Their brand is self-proclaimed created for an audience that identifies with “counterculture.”
How can we enhance the user experience of the landing page when launching a new clothing collection to drive higher conversion rates and increase user engagement on the website?
UX/UI DESIGNER - 8 WEEKS - ADOBE CREATIVE SUITE, FIGMA + GOOGLE FORMS
Dolls Kill is an feminine-presented alternative clothing brand Their brand is self-proclaimed created for an audience that identifies with “counterculture.”
How can we enhance the user experience of the landing page when launching a new clothing collection to drive higher conversion rates and increase user engagement on the website?
UX/UI DESIGNER - 8 WEEKS - ADOBE CREATIVE SUITE, FIGMA + GOOGLE FORMS
Problem
New clothing collections exhibit comparatively lower performance on the landing page when compared to other featured sections, such as sales or styling recommendations.
RESEARCH
(SWOT ANALYSIS, USER SURVEYS, AFFINITY MAPPING, + USER PERSONAS)
WIREFRAMING + PROTOTYPING +
USABILITY TESTING
SEE FULL CASE STUDY
